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Making It In Michigan Conference and Marketplace Trade Show

Lansing Center, 333 E Michigan Ave, Lansing, MI 48933
Wednesday, November 13, 2019 - 08:00 AM to 05:00 PM

Contact: Trina Bierschbach

The MSU Product Center is hosting its annual premier food show and conference.

Attend education sessions to help launch and grow your food business. Wander the trade show in the afternoon to see what Michigan entrepreneurs are making and taste their products.

This event is open to the public and has free general admission.

Jamie Rahrig will be in attendance, representing MSU Center for Regional Food Systems and the Michigan Good Food Fund. You can find her moderating two educational sessions: "Selling to Your Product to Institutions" and "The Art of Branding Through Your Label."

Registration and additional information are below.

Have an idea for a food business? You can interact with the MSU Product Center Team and many thriving Michigan food businesses to learn how to develop your idea into a viable business.

Want to learn more about making your business more efficient and profitable? The conference component features morning educational sessions that will concentrate on different business strategies that cover the following:

  • Consumer Trends in Beverages
  • The Art of Branding Through Your Label
  • Working with a Copacker: When to Make That Important Decision
  • Winning @ Retail - How to Market 'Local'
  • How to Source Locally Raised Meats & Cheeses
  • Common Hurdles as a New Food Entrepreneur
  • Researching the Best Packaging Solution: Where Do I Begin?
  • Selling Your Product to Institutions
  • Working with a Retailer - Who, Where and How?
  • Working with a Distributor - When, Why and How?
  • Taking the Mystery Out of Lot Coding, UPC's, Shelf Life and Nutrition Facts
  • Food Label Claims: Clearing Up the Confusion

This year’s keynote will consist of a lunch time panel discussion of three MSU Product Center clients who are very successful Michigan entrepreneurs. Scott Owens, Co-Founder, President and Master Mixologist of the brand “Scotty O’Hotty,” has turned his family farm to table home recipes into a thriving nationwide business. Next, Andrew Chmielewski, Founder of Dave’s Sweet Tooth Toffee and Co-Founder of the Mitten Crate, has the goal of bringing people together through food and expose as many as possible to the amazing products made in the “Mitten State.” Finally, Jill Bommarito, Founder and President of Ethel’s Baking Company, has created a premier baking company producing hand-crafted gluten free dessert bars and cookies. All three look forward to sharing their stories and steps to climbing the ladder of entrepreneurial success, from their kitchen to the now many specialty retailers across Michigan, the United States and even worldwide!

MSU Center for Regional Food Systems is a sponsor of Making It In Michigan.


Conference Agenda